Company Profile
History
The brand, KLORAK is launched in 1960. In early days, the liquid cleaning product, bleach, has been sold out in glass bottles. In 1980’s, for the first time, the package has been transferred to the yellow, plastic bottle that is the classic and famous form. KLORAK is the first brand of bleach in Aegean Region. The concept of “bleach” is known by the brand, KLORAK. About half century, the brand is one of the specialties of the Aegean Region. When you hear the name, you remember immediately the bleaching liquid in Aegean Region in Turkey.
KLORAK Chemicals & Cleaning Products Company is established in 2004. The company has taken the brand, KLORAK in its structure. Other than KLORAK, the company has created KLORENK, ULTRA KLORAK, ALLURA, KLORAK NIL, KLORAK RA brands and began the production of other cleaning products. In October 2009, the new production and managing factory has been established in Yazıbaşı, Torbalı in İzmir. KLORAK Company has gained the trust of consumers and never gives up from quality. It has been improving its production unit each day and proves its power in cleaning sector.
The quality of the products is well appreciated. Proportionally to this admiration, the sales capacity has been raised with the distributors in the domestic market. With the qualified marketing team in the sector, the market share has been increasing each new day. Our market share has been supported by the industrial and retail products. Our products have been served to our consumers in differently sized packages with several essence types.
Mission
Our mission is to provide hygiene and cleanliness to increase the quality of our consumer’s life all over the world.
Vision
The KLORAK Company wants to satisfy the consumers’ needs with the best quality and the most appropriate price. It aims to be aware of the innovations in cleaning sector and make improvements accordingly. Moreover, The KLORAK Company aims to point out the importance of the hygiene by informing consumers about it with various ways.
Values
- Consumer-oriented
- Being innovative
- Reliability
- Leadership
- Team spirit