KLORAK is a 55 year old brand in Turkish cleaning products market. Back in the 1960's, the company sold  bleach in glass bottles. In 1980's, the new yellow plastic bottles were introduced, and has quickly become an iconic product familiar to the Aegean consumer.


As the first producer of bleach in this region of Turkey, Klorak has established a strong brand and became  a generic name for bleach in Aegean region. Most locals still prefer to call bleach "Klorak" even if it is from another brand.


Acquiring the 55-year-old brand "KLORAK", KLORAK CHEMICALS & CLEANING PRODUCTS CO.INC. was established in 2004 in Torbali, Izmir. Today, the company has expanded its range of products by adding KLORENK (stain remover), KLORAK ULTRA (concentrated bleach), NIL (value line liquid detergent) and ALLURA (fabric softener) brands.


The KLORAK Company wants to satisfy the consumers’ needs with the best quality and the most appropriate price. It aims to be aware of the innovations in cleaning sector and make improvements accordingly. Moreover, The KLORAK Company aims to point out the importance of the hygiene by informing consumers about it with various ways.


Our mission is to provide hygiene and cleanliness to increase the quality of our consumer’s life all over the world.


  • Consumer-oriented
  • Being innovative
  • Reliability
  • Leadership
  • Team spirit